{"id":862,"date":"2026-03-09T17:29:56","date_gmt":"2026-03-09T16:29:56","guid":{"rendered":"https:\/\/qi97.qodeinteractive.com\/?p=862"},"modified":"2026-03-13T17:30:23","modified_gmt":"2026-03-13T16:30:23","slug":"future-path-for-oil-production","status":"publish","type":"post","link":"https:\/\/olician.com\/fr\/future-path-for-oil-production\/","title":{"rendered":"When Push meets Pull"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Business objectives are a mix between push and pull.<\/p>

Push, typically led by Sales, what you already have and Characterise the market to work out what the market is prepared to pull, typically the job of the Product Manager.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n\t
\n\t\t
\n\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n
\n\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Business objectives are a mix between push and pull. Push, typically led by Sales, what you already have and Characterise the market to work out what the market is prepared to pull, typically the job of the Product Manager.<\/p>","protected":false},"author":1,"featured_media":1720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[11,12],"class_list":["post-862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise","tag-discovery","tag-news"],"yoast_head":"\nWhen Push meets Pull - Deep-Tech Commercialisation Consultant | Vienna | Olician<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olician.com\/fr\/future-path-for-oil-production\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Push meets Pull - Deep-Tech Commercialisation Consultant | Vienna | Olician\" \/>\n<meta property=\"og:description\" content=\"Business objectives are a mix between push and pull. Push, typically led by Sales, what you already have and Characterise the market to work out what the market is prepared to pull, typically the job of the Product Manager.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/olician.com\/fr\/future-path-for-oil-production\/\" \/>\n<meta property=\"og:site_name\" content=\"Deep-Tech Commercialisation Consultant | Vienna | Olician\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-09T16:29:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T16:30:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/olician.com\/wp-content\/uploads\/2026\/03\/Build-up-to-Business-Plan-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oliver\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oliver\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/olician.com\\\/future-path-for-oil-production\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/olician.com\\\/future-path-for-oil-production\\\/\"},\"author\":{\"name\":\"Oliver\",\"@id\":\"https:\\\/\\\/olician.com\\\/#\\\/schema\\\/person\\\/f397b4b9923cde04151258d4536422e1\"},\"headline\":\"When Push meets Pull\",\"datePublished\":\"2026-03-09T16:29:56+00:00\",\"dateModified\":\"2026-03-13T16:30:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/olician.com\\\/future-path-for-oil-production\\\/\"},\"wordCount\":43,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/olician.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/olician.com\\\/future-path-for-oil-production\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/olician.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Build-up-to-Business-Plan-1-scaled.jpg\",\"keywords\":[\"Discovery\",\"News\"],\"articleSection\":[\"Expertise\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/olician.com\\\/future-path-for-oil-production\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/olician.com\\\/future-path-for-oil-production\\\/\",\"url\":\"https:\\\/\\\/olician.com\\\/future-path-for-oil-production\\\/\",\"name\":\"When Push meets Pull - Deep-Tech Commercialisation Consultant | Vienna | Olician\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/olician.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/olician.com\\\/future-path-for-oil-production\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/olician.com\\\/future-path-for-oil-production\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/olician.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Build-up-to-Business-Plan-1-scaled.jpg\",\"datePublished\":\"2026-03-09T16:29:56+00:00\",\"dateModified\":\"2026-03-13T16:30:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/olician.com\\\/future-path-for-oil-production\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/olician.com\\\/future-path-for-oil-production\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/olician.com\\\/future-path-for-oil-production\\\/#primaryimage\",\"url\":\"https:\\\/\\\/olician.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Build-up-to-Business-Plan-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/olician.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Build-up-to-Business-Plan-1-scaled.jpg\",\"width\":2560,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/olician.com\\\/future-path-for-oil-production\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/olician.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When Push meets Pull\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/olician.com\\\/#website\",\"url\":\"https:\\\/\\\/olician.com\\\/\",\"name\":\"Deep-Tech Commercialisation Consultant | Vienna | Olician\",\"description\":\"Oliver Jones helps semiconductor, electronics and deep-tech SMEs in Europe turn technical excellence into commercial traction. Based in Vienna, serving DACH and beyond.\",\"publisher\":{\"@id\":\"https:\\\/\\\/olician.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/olician.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/olician.com\\\/#organization\",\"name\":\"Deep-Tech Commercialisation Consultant | Vienna | Olician\",\"url\":\"https:\\\/\\\/olician.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/olician.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/olician.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Company-Logo-black-v2-2.jpeg\",\"contentUrl\":\"https:\\\/\\\/olician.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Company-Logo-black-v2-2.jpeg\",\"width\":1426,\"height\":408,\"caption\":\"Deep-Tech Commercialisation Consultant | Vienna | Olician\"},\"image\":{\"@id\":\"https:\\\/\\\/olician.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/olician.com\\\/#\\\/schema\\\/person\\\/f397b4b9923cde04151258d4536422e1\",\"name\":\"Oliver\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2087a0f354dea9ca9b9d9fb264b968f432bab728c1ff8e5a2c9db23036e3c4a6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2087a0f354dea9ca9b9d9fb264b968f432bab728c1ff8e5a2c9db23036e3c4a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2087a0f354dea9ca9b9d9fb264b968f432bab728c1ff8e5a2c9db23036e3c4a6?s=96&d=mm&r=g\",\"caption\":\"Oliver\"},\"url\":\"https:\\\/\\\/olician.com\\\/fr\\\/author\\\/oliver\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When Push meets Pull - Deep-Tech Commercialisation Consultant | Vienna | Olician","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/olician.com\/fr\/future-path-for-oil-production\/","og_locale":"fr_FR","og_type":"article","og_title":"When Push meets Pull - Deep-Tech Commercialisation Consultant | Vienna | Olician","og_description":"Business objectives are a mix between push and pull. Push, typically led by Sales, what you already have and Characterise the market to work out what the market is prepared to pull, typically the job of the Product Manager.","og_url":"https:\/\/olician.com\/fr\/future-path-for-oil-production\/","og_site_name":"Deep-Tech Commercialisation Consultant | Vienna | Olician","article_published_time":"2026-03-09T16:29:56+00:00","article_modified_time":"2026-03-13T16:30:23+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/olician.com\/wp-content\/uploads\/2026\/03\/Build-up-to-Business-Plan-1-scaled.jpg","type":"image\/jpeg"}],"author":"Oliver","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Oliver"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/olician.com\/future-path-for-oil-production\/#article","isPartOf":{"@id":"https:\/\/olician.com\/future-path-for-oil-production\/"},"author":{"name":"Oliver","@id":"https:\/\/olician.com\/#\/schema\/person\/f397b4b9923cde04151258d4536422e1"},"headline":"When Push meets Pull","datePublished":"2026-03-09T16:29:56+00:00","dateModified":"2026-03-13T16:30:23+00:00","mainEntityOfPage":{"@id":"https:\/\/olician.com\/future-path-for-oil-production\/"},"wordCount":43,"commentCount":0,"publisher":{"@id":"https:\/\/olician.com\/#organization"},"image":{"@id":"https:\/\/olician.com\/future-path-for-oil-production\/#primaryimage"},"thumbnailUrl":"https:\/\/olician.com\/wp-content\/uploads\/2026\/03\/Build-up-to-Business-Plan-1-scaled.jpg","keywords":["Discovery","News"],"articleSection":["Expertise"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/olician.com\/future-path-for-oil-production\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/olician.com\/future-path-for-oil-production\/","url":"https:\/\/olician.com\/future-path-for-oil-production\/","name":"When Push meets Pull - Deep-Tech Commercialisation Consultant | Vienna | Olician","isPartOf":{"@id":"https:\/\/olician.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/olician.com\/future-path-for-oil-production\/#primaryimage"},"image":{"@id":"https:\/\/olician.com\/future-path-for-oil-production\/#primaryimage"},"thumbnailUrl":"https:\/\/olician.com\/wp-content\/uploads\/2026\/03\/Build-up-to-Business-Plan-1-scaled.jpg","datePublished":"2026-03-09T16:29:56+00:00","dateModified":"2026-03-13T16:30:23+00:00","breadcrumb":{"@id":"https:\/\/olician.com\/future-path-for-oil-production\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/olician.com\/future-path-for-oil-production\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/olician.com\/future-path-for-oil-production\/#primaryimage","url":"https:\/\/olician.com\/wp-content\/uploads\/2026\/03\/Build-up-to-Business-Plan-1-scaled.jpg","contentUrl":"https:\/\/olician.com\/wp-content\/uploads\/2026\/03\/Build-up-to-Business-Plan-1-scaled.jpg","width":2560,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/olician.com\/future-path-for-oil-production\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/olician.com\/"},{"@type":"ListItem","position":2,"name":"When Push meets Pull"}]},{"@type":"WebSite","@id":"https:\/\/olician.com\/#website","url":"https:\/\/olician.com\/","name":"Deep-Tech Commercialisation Consultant | Vienna | Olician","description":"Oliver Jones helps semiconductor, electronics and deep-tech SMEs in Europe turn technical excellence into commercial traction. Based in Vienna, serving DACH and beyond.","publisher":{"@id":"https:\/\/olician.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/olician.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/olician.com\/#organization","name":"Deep-Tech Commercialisation Consultant | Vienna | Olician","url":"https:\/\/olician.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/olician.com\/#\/schema\/logo\/image\/","url":"https:\/\/olician.com\/wp-content\/uploads\/2026\/03\/Company-Logo-black-v2-2.jpeg","contentUrl":"https:\/\/olician.com\/wp-content\/uploads\/2026\/03\/Company-Logo-black-v2-2.jpeg","width":1426,"height":408,"caption":"Deep-Tech Commercialisation Consultant | Vienna | Olician"},"image":{"@id":"https:\/\/olician.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/olician.com\/#\/schema\/person\/f397b4b9923cde04151258d4536422e1","name":"Oliver","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/2087a0f354dea9ca9b9d9fb264b968f432bab728c1ff8e5a2c9db23036e3c4a6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2087a0f354dea9ca9b9d9fb264b968f432bab728c1ff8e5a2c9db23036e3c4a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2087a0f354dea9ca9b9d9fb264b968f432bab728c1ff8e5a2c9db23036e3c4a6?s=96&d=mm&r=g","caption":"Oliver"},"url":"https:\/\/olician.com\/fr\/author\/oliver\/"}]}},"_links":{"self":[{"href":"https:\/\/olician.com\/fr\/wp-json\/wp\/v2\/posts\/862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olician.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olician.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olician.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olician.com\/fr\/wp-json\/wp\/v2\/comments?post=862"}],"version-history":[{"count":9,"href":"https:\/\/olician.com\/fr\/wp-json\/wp\/v2\/posts\/862\/revisions"}],"predecessor-version":[{"id":1937,"href":"https:\/\/olician.com\/fr\/wp-json\/wp\/v2\/posts\/862\/revisions\/1937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/olician.com\/fr\/wp-json\/wp\/v2\/media\/1720"}],"wp:attachment":[{"href":"https:\/\/olician.com\/fr\/wp-json\/wp\/v2\/media?parent=862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olician.com\/fr\/wp-json\/wp\/v2\/categories?post=862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olician.com\/fr\/wp-json\/wp\/v2\/tags?post=862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}