1. The scanner that couldn't fold
A laser beam scanner for AR glasses: technically perfect, physically impossible to wear
Key Take Away: Proximity to the work is the enemy of the obvious
2. The chip that needed a world
Functional silicon that kept losing evaluations, until the product became a platform
Key Take Away: Design wins follow ecosystem credibility, not spec sheets
3. The trap that looked like a business model
A bespoke ECU design company, where every project decision was defensible and the portfolio was unsustainable
Key Take Away: The custom-design trap is invisible at project level
